Your go-to guide for life's best things: beauty, travel, lifestyle, home, and food.

Sian Victoria is the original Birmingham food and lifestyle blog, established in 2010. Sian, the sole author of this platform, is a Birmingham City University graduate with a Master's in Public Relations, including a first-class BA (Hons) in Marketing, Advertising, and PR, and a Diploma in Business Management from Walsall College. Blogging full-time in the UK for over 14 years, Sian has been recognised by Culture Trip as one of the seven best Birmingham bloggers and nominated for a top Birmingham blogger award.

Running a media company full-time, Sian has turned her passion for travel, lifestyle, food, beauty, photography, art, and writing into a fulfilling career. After achieving full distinctions in Business Management, in 2010, she founded an online vintage shop; at the time, her passion was creating sustainable bespoke items for ‘grungey’ festivalgoers worldwide and stylish everyday clothing that she would rework.

Alongside running an online marketplace, she started a blog as a hobby to share outfits of the day. That’s when "Sian Victoria" was born. Sian has always strived to infuse her work with a journalistic approach, delivering well-researched and reliable content to her readers. One distinctive aspect of her website is that she captures all the photography showcased, providing a personal and relatable touch and showcasing the essence of the places she explores.

While managing her business, Sian discovered a deep fascination with digital marketing, which motivated her to pursue a Marketing, Advertising, and PR degree at Birmingham City University. After graduating with first-class honours, she further honed her skills and knowledge by attaining a Master's in Public Relations.

Now fully dedicated to her media company, Sian devotes her time and energy to curating engaging content. As a full-time creator, she strives to share captivating insights and experiences while maintaining a journalistic integrity that her readers can rely on.

Although her adventures have taken her far and wide, from skydiving in Vegas to immersing herself in the stunning vistas of the Grand Canyon, hiking mountains in China, studying abroad and volunteering at dog shelters in Greece, she always finds comfort and inspiration in the fantastic eateries, beauty treatments, and hotels across the UK and around the world. Her reviews and recommendations aim to guide and inspire others on their journeys and to “dare to live the life you’ve always wanted”.

Sian holds 20 other qualifications in retail, food, IT, lean organisation, customer service, art & design, photography, textiles, etc. Through her blog, she has become a trusted source for readers seeking authentic recommendations and tried-and-tested advice. With over 14 years of experience, Sian is not just sharing trends; she is curating a lifestyle that empowers you to feel confident, explore further, and create a beautiful and fulfilling life.

Join author Sian as she continues exploring life's wonders, sharing her unique perspective and experiences at the Sian Victoria blog.