An Executive Room stay at 4* Jurys Inn Birmingham

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Happiness Menu at Jurys Inn

An overnight stay in Birmingham city centre recently was just what I needed to perk myself up after feeling a little run down with work and a 6-week long travel-related illness from my trip to Romania, which if you follow me on Instagram you may know about. Thankfully, an invitation from Jurys Inn to experience their Birmingham hotel and new Happiness Menu came at just the right time for me to have a break and let my hair down in the city while conveniently retiring back to the room for a relaxing night followed by a lazy morning helping me to feel a lot more refreshed and recharged.

Due to Jurys Inn Birmingham being located on lively Broad street and the exterior building being an un-aesthetically pleasing concrete block I’ve never felt inclined to book a stay. However, now that I’ve stayed my perceptions have totally changed and I would now honestly book a stay myself as a paying customer now that I’ve experienced what Jury Inn has to offer.

Having a great stay at Jurys Inn Birmingham, just shows that you should never judge a book by its cover. Or in this scenario, its exterior look, location and the assumption that it may be full of lively characters visiting after a night on Broad Street.

executive room

The newly refurbished 4* Jurys Inn Birmingham is a central hotel just a short walk from the iconic Birmingham canals, Library and Brindley Place. My partner and I arrived at 3 pm on a Tuesday to check-in, to find that we were staying in an Executive Room so we did have the perk of checking in early at 12 pm instead. The flexible booking room rate for the Executive Room with breakfast is priced at £142 which comes with complimentary Costa Coffee vouchers per person each day during your stay and a 10% discount off the hotel’s restaurant. When we were handed these at reception, we soon made our way up to the 15th floor to stay in room 1516 and find out what other additional extras are included in an Executive Room package.

When I stay at hotels the most important thing to me is the cleanliness of the room and the comfiness of the bed. Thankfully, Jurys Inn ticked both boxes and exceeded my expectations with a luxurious super king bed with Dream bed duvet & pillows and soft white linen.

Spotting a Sky remote next to the flat-screen TV was something we were not expecting to see either, especially when we found out later that evening that it comes with a complimentary movie & sports package. So, it was lovely to sit back in the Dream bed enjoying the complimentary hot chocolate and snacks while watching Sky movies instead of the usually limited TV channels that most hotels provide.

Talking of snacks, we also found two bottles of mineral water and a four-finger KitKat bar in the room’s mini-fridge. There was also a selection of biscuits, teas and coffee alongside the kettle. Although I’m not a fan of single-use plastic toiletries, you will find mini luxury toiletries in the en-suite bathroom as well as a shower over bath, great lighting and mirrors that are perfect to do your makeup in. Plus, a hairdryer can be found in the draws near the TV.

Whether you're staying for business or pleasure you’ll also find plenty of drawer & wardrobe space, an in-room safe, a desk with lamp and chair, iron & ironing board, air-conditioning, a daily newspaper and of course complimentary high-speed wifi.

Happiness Menu

It’s Jurys Inn mission to make guests happy so they’ve created the Happiness menu containing items that are proven to encourage happiness based on findings from a nationwide survey. The Happiness Menu is complimentary regardless of what room rate you have and can be requested by ringing 0 from your room so that the Happiness concierge can bring a little bit of happiness straight to your room.

Here in the UK we could all do with a lot more sunshine in our lives, 65% of us are convinced that sunshine improves our mood, so since Jurys Inn can’t bring a ray of sunshine to your room, they will instead borrow you a light therapy lamp that is scientifically proven to make you feel happier and improve your sleep.

Almost half of the survey respondents said that having me time is crucial, so the Happiness Menu contains a few pampering items for you to have a bubble bath and apply a face & hair mask to unwind during your stay. Plus, there’s 24-hour room service, a TV, a super comfy bed and a tray stacked with teas including herbal tea like chamomile. So, what more could you need to invest in me time during a short stay?

Maybe the scent of lemon, apple and bergamot is the fragrance you never knew you needed. According to 47% of respondents, it’s the scent of happiness, so with that in mind, Jurys Inn created a signature scent using just that. You’ll receive a large bottle to spritz in your room and if you love the scent as I did then ask reception for a travel size bottle to take home.

If you are travelling with children (or a big kid like I did) than activity packs can be requested to keep kids entertained so that you have a more peaceful stay, the stickers and colouring book sure did keep my partner quiet and his mind off wanting to watch Sky Sports.

If you have Spotify than search ‘Jurys Inn Stay Happy’ for a playlist of happy songs. To keep you refreshed the Happiness Concierge can also bring up two bottles of water. Of course, the items on the Happiness Menu such as the lamp are limited to one per room and are subject to availability since there are 445 rooms in the hotel.

The Kitchen Restaurant

The Happiness concierge also gave us two complimentary drink vouchers to use in The Kitchen restaurant which is located on the ground floor of the hotel. So, we enjoyed two fruity Fentiman’s while admiring the stylish décor and plush velvet seating. Sadly, as we were booked in for a game of darts with food at a new venue in the city, we didn’t have time to use the 10% food & drink voucher that evening. If we had of known about the early 12 pm check-in, then we would have loved to have visited for lunch as the menu looks delicious, packed with nibbles, starters, mains, burgers, artisan pizzas, healthy options, desserts, sandwiches and sides with vegetarian, vegan and gluten-free options too.

Breakfast buffet

If you choose the breakfast in bed rate than you’ll get to enjoy a buffet breakfast with a selection of cooked full English breakfast items, plus continental food such as cereals, porridge, fresh & dried fruit, nutty toppings, pastries, a variety of spreads, yoghurts, croissants and bread including gluten-free options.

As far as I know there are no vegetarian or vegan alternatives to replace the meat if you fancy a full English breakfast as we did, so that was a little disappointing. There was also no dairy-free milk around. However, since The Kitchen restaurant has vegetarian and vegan options and Costa Coffee has dairy-free milk, I’m sure if you ask, they’ll be able to cater for your dietary requirements. It could just be that they weren’t out at the time I went down for breakfast at 8 am which was evidently busy with people fuelling up before heading to work in the city. If I remember correctly the breakfast is available between 7 am – 10 am.

For more photos of the room and around the hotel please see my Facebook album.

Reception & view

After breakfast, we went to Costa Coffee located near reception to use the two complimentary drink vouchers that are included within the Executive Room package. To enjoy our flat whites, we headed back to the room to continue our lazy morning with a bit of TV, reading and catching up on emails while using the light therapy lamp and checking out the view of Birmingham from the 15th floor. Of course, we took full advantage of the late checkout and reluctantly left the cosy room shortly before 2 pm.

As you know, before staying I assumed that it would be full of intoxicated groups of people from a night on Broad Street. When in fact all I saw was Business individuals in suits and groups of musicians going to the ICC. Obviously, I can’t comment on what it is like at the weekend as I stayed on a Tuesday. But with the room being spacious and having thick concrete walls, we didn’t hear a peep out of our neighbours so noise shouldn’t be a problem. It’s also a high rise with 16 floors and double glazing so external sounds from the restaurants, clubs and pubs nearby shouldn’t be a problem either.

So, don’t let the dated look of the external building put you off. As inside you’ll find a newly refurbished 4* hotel that’s stylish, clean and spacious, has a comfy Dream bed in every room, a restaurant with an impressive menu, friendly staff, a plentiful breakfast and a Costa Coffee bar conveniently located in central Birmingham near the cities best local attractions.


Disclaimer: Complimentary stay with breakfast. All photos and words are my own.